The tourism industry in Morocco

The tourism industry in Morocco is an important economic sector; Year after year, it accounts for 8% to 10% of GDP. In terms of tourism, Morocco has remarkable advantages: its climate, its specific culture, imperial cities and its geographical position. Despite these competitive advantages, the tourism sector is undergoing profound changes in recent years. Morocco's tourism industry is affected by strong fluctuations; These fluctuations are caused by internal and external causes of low profitability and financing problems in the hospitality sector, the constraints imposed by international competition, global economic and political turmoil. Also noteworthy is the strong dependence of Moroccan tourism vis-à-vis five major European countries. Finally, good news, there seems to be some mitigation associated with the Moroccan destination for French tourists, English and Spanish political risk; tourists from Germany and Italy remain susceptible to this phenomenon.